Sr. Business Development Coordinator – Transportation


Global law firm is recruiting for a Senior Business Development Coordinator with 3+ years of experience to take an active role in the implementation of business development strategies for the global Transportation Group, particularly the asset finance and aviation practices.

The Coordinator will working to expand business, improve profitability and increase the profile of the Transportation group.

  • This position is responsible for the coordination and execution of business development and cross-selling activities to expand legal services provided to Transportation and other clients.
  • This professional will work with other marketing and firm personnel to lead pitches and proposals, and drive event planning, research and analysis, marketing communications, and maintenance of Transportation documents, reports and systems. 


  • Partner with Transportation group leadership team, other attorneys and business development (BD) team to develop and support business development, key account management, marketing, and client relations’ efforts to grow revenue in new and existing clients.
  • Collaborate with firm resources to prepare market research and client analysis to identify industry trends and new business development opportunities; perform client analysis within their assigned area of responsibility to identify new business opportunities; find synergies with other firm practice areas; assist attorneys in pursuing leads.
  • Develop language and credentials for use in marketing materials, RFPs, and other pitch responses, including the collection and maintenance of case/matter information; draft and edit practice area descriptions and attorney biographies; identify and coordinate responses to requests for proposals and assist attorneys with presentation preparation by compiling information about industry specific expertise and representative work.
  • Support and/or lead  practice and firm marketing and public relations initiatives, including awards/directories submissions, with assistance from the marketing group;
  • Catalog and assist with thought leadership opportunities, including speaking engagements and writing and blog postings—both for Reed Smith publications and externally with professional and trade organizations.
  • Develop relationships with key attorneys and maintain a high level of interaction with them.
  • Collect deal/case/matter information and maintain databases, spreadsheets.
  • Manage and effectively utilize client information through the firm’s CRM system; including maintenance of group mailing lists and tracking new business opportunities within the firm’s CRM.
  • Assist in coordination and strategic planning related to group profile raising overall, including local and national conferences, client seminars and targeted sponsorships including budgeting and tracking associated costs.  Monitor and report on return on investment.
  • Work with the senior BD leadership to integrate lateral partners into the practice.
  • Work as an active member of a team to ensure a quality professional product as well as the delivery of materials within established timeframes.
  • Assist in driving the groups thought leadership activities including social media
  • Assist on group internal communications including group newsletter
  • Assist practice group and BD team with other special projects, as assigned.

REQUIREMENTS: Bachelor's Degree in Marketing

3+ years's experience in a Marketing related field, including Business Development experience and project leadership. Law firm experience preferred. Interest and understanding of the transportation industry a must.

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